In the current condition of search engine optimization (SEO), video marketing appears to be the next step. Indeed, video SEO is already an emerging marketing tool that has major benefits to marketers who can use it properly, including:
Improved SERP Ranking
Getting ranked high on search engine results pages (SERP) is a difficult task in and of itself when just relying on conventional SEO methods. Fortunately, video marketing offers a simple edge that makes video SEO a very potent advertising strategy: search engines, particularly Google, like videos.
Search engines are constantly updating ranking algorithms to rank pages where visitors stay for longer. Having your visitors watch videos does just that. Also, it does not hurt that Google owns Youtube, and prioritizes ranking “Youtube video results” in its SERPs.
Along with improved SERP ranking, you get greater visibility, and with it you can expect increased traffic – that is, if you can make use of proper video marketing tricks. You see Youtube is the first destination for videos in the Web, but it is not very conducive for referring people to your website. Video SEO gets stumped here, at least in concept. The reality is that even major motion picture production studios make good use of Youtube through trailers.
That is a very unique solution that is successfully employed by many: use Youtube as a place to place your “trailers,” and where you advertise for viewers to visit your site. Of course, self-host a number of quality, informational videos as well, for obvious content creation reasons.
More Link Building
Along with video marketing and syndication, you can also build links. As with any other optimization effort, video SEO efforts rely on how many places you can get the videos to show on. Do not stop at Youtube – go for Dailymotion, Vimeo, and beyond. As you submit your videos to video search engines, use your description or member profile fields to include links. A great Tool which automates that for you is Traffic Geyser
Video SEO might not be as refined as conventional off-page or on-page SEO already is, but video marketing has been around for as long as the big screen or the television. Merge its concepts with a bit of SEO and Internet marketing know-how to come up with great advertising strategies that drive your business’ growth.
What other benefits have you realized when you have used Video Marketing in your business. Please comment below.