Keyword Research: How To Get Found With Targeted Keywords

Keyword research is key to online marketing success. It will help you identify what your target market is searching for in the search engines.

there are lots of keyword research tools. My favorite is market samurai and Google’s keyword research tool.

There are several ways to use the target keywords to help your website get found by your target prospects. I’m going to talk about 3 ways to use keywords for search engine optimization.

1. Use keywords on your website: Your website needs to have relevant information that your target prospects are searching for.  You can use keywords in Title tag, Meta tags, H tags and within the body of  every page on your website.
This keywords must match with what users are looking for your website to show up on search engine results page. But that’s not alone. You also need links to your website.

2. Leveraging real time search for website listing and backlink creation: The process involves creating or using an existing social media account that gets listed on Google instantaneously.  One of the best option is to use Twitter, since Google shows twitter feed as part of results page.  On the Twitter account, the user needs to tweet a link to the website as well as the keywords that they wish to target.  A great way to shorten long links is to use Google’s own URL shortening service (http://goo.gl/).

3. Use Keywords in web address: Having exact match keyword url would be a great start for search engine optimization. Google used to give a lot of weight to exact match url; not any longer. So, don’t fret over it if you can’t get an exact match URL with your target keywords.

You may want to consider adding suffix and/or prefix to your target keyword and try to get URL closely matching your target keyword. Example: for target keyword “gardening” you can choose gardeningnow.com or gogardening.com
as potential URL

The big thing with keyword research is finding the keywords that are searched often but with low competition.  Everyone will be using the most common keywords when trying to get found.  Unfortunately the high amount of competition for those keywords makes it very difficult to rank and be found in organic searches.

Finding keywords that gets at least 5000 searches per month with less than 80,000 competing pages would be a good keyword to dominate.

How do you do keyword research. Please continue conversation below.

Image Credit: georgiatechdopp