Local Search Marketing: Why Is It Important

Local Search is a Search Query that includes not only information about “what” the site visitor is searching for (such as keywords, a business category, or the name of a consumer product) but also “where” information, such as a street address, city name, postal code etc.

Here is a snap-shot of a results page. Local results are typically shown above top 10 results. So it is very important to show up on Local results with regular top 10 results for any website.

Local Listing

There are  32 billion unique searches done each month and 40% of those searches have local intent. That’s a lot of local searches so importance of local search can’t be ignored anymore. All major search engines have integrated local search including Google, Bing and Yahoo.

When local or neighborhood internet users are looking for a product or service in their area it’s usually because they are ready to buy something and they want to buy it now! On the top of that according marketing research done by Kelsey; 90 % of purchases are made within 50 miles of a person’s home. Local visibility mandatory for mom and pops and small businesses. Customers want to find doctors, lawyers, restaurants, plumbers, real-estate specialist, etc in their local area.

So no matter what type of business you have but if you want to attract customers, clients from local area. Make sure your site is optimized for Local Searches.

How Do You Optimize For Local Search :

First you need to build your website/page and then optimize your site for local search. You can use Title Tags, Local address etc to optimize your site. The next step is to create listing on Google Local Business Make sure when you create listing; you add main keyword in the title. Local Business will take you through all steps. Add photos and videos for your business and call  to action. Final step is to create listings in local directories like yelp, kudzu etc. Your goal is to get reviews from your existing customers. The more reviews you get it’s going to be better for showing your results on Local listings.

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